Secure The Now & The Future Of Your Business at The Strategic Business Growth Program

What will it take for your business to hit $1 million in revenue?

Are you dreaming that big? Do you have the business structure to make that happen? Do you think your business will ever get there in your lifetime? Do you have what it takes to attract the partnership and investment to scale that big?

Wherever your business is, there is more, and this program is here to help to unlock the next stage of growth and business stability.

Duration: 10 Weeks

Last Day To Apply: May 31st, 2025 - 11:59PM WAT

Graduation Date: 3rd August, 2025

Program Start:  2nd June , 2025

Commitment: 5 - 7 hours / week, Fully Online

About The Program

Are you ready to transform uncertainty into opportunity? Whether you’re scaling a growing business, empowering your team to think like leaders, or launching a venture with the precision of a corporate pro, the Strategic Business Growth Program is your roadmap to lasting success.

This 10-week immersive coaching program is designed for forward-thinking entrepreneurs and leaders who want to

Secure continuity for their business as they scale, avoiding common growth pitfalls
Empower key staff to become strategic decision-makers who drive profit and innovation.
Launch or restructure ventures with proven systems, even if you’re new to entrepreneurship.

Who Is This Program Is For

Scaling Business Owners

Business owners who already have a fairly good system for getting customers but want to start building for the future with a more structured business, more effective marketing and sales systems, and new business expansion ideas.

New Business Owners

New business owners who want to do things right from the very first day, most likely individuals who have worked in a structured business or proper corporate environment, and want to get it right from the start.

Key Business Staff

People who work in key areas of a business and want to increase their business acumen, perform their duties more effectively in the company they work for, and participate in more strategic business decisions.

Why Is This Program Different From Other ‘Courses’

  • Achieve measurable business milestones.
  • This is not a ‘course’ it’s a transformation program
  • The concept of the week is explained at the beginning of the week, clear tasks are given and your submission is evaluated 
  • The quality of your cohort mate will be people you can build real business relationships with 
  • Unlike the typical online courses, you see the real results, which will get you inspired 
  • All sessions are recorded for you to go back and rewatch 
  • You end the program with key parts of your business fixed and transformed

A Careful Walk Through Of Everything You Need To Know About This Program

Curriculum For The 10 Weeks 

IMMEDIATELY YOU ENROL: Vision Setting + Business Assessment 

Coming to a transformational program like this requires you to come prepared.

Immediately after your enrolment is complete, we will provide key resources to prepare you.

  1. A material on how to set and refine the VISION of your Business / Organization
  2. An organization mission, vision and purpose sheet that you have to fill and submit
  3. A business assessment test that you have to take and send

All of this will be reviewed, graded and feedback will be provided, so that you are set and ready for this transformational experience.

Week 1: Create A More Viable Business Strategy

Think of business strategy as the blueprint for your success. Without a clear strategy, businesses often wander aimlessly, wasting resources and missing opportunities.

In this week, we will walk through how to create a winning strategy that guides your decisions and keeps you focused on what really matters.

This is your roadmap to turning your business dream into a reality — no guesswork, just a clear path forward.

Week 2: Creating A Brand & Business That Stands Out

Your brand is more than a logo — it’s the story, personality, and promise that attracts your ideal customers. This week, you’ll discover how to position your business so it stands out in a crowded market and connects deeply with your audience. When your brand shines, customers choose YOU every time.

Week 3: Pricing and value creation

Pricing can make or break your business. Learn how to set prices that reflect the true value of what you offer, attract the right customers, and maximise your profits. You’ll walk away confident in your pricing strategy — no more undervaluing yourself or leaving money on the table. You will also learn other ways to generate income in your business through what you already do.

Week 4: Redefine How You Market Your Business

A marketing plan acts as a blueprint for reaching your target audience and achieving your business objectives. It ensures that your marketing efforts are focused, resource-efficient, and aligned with your overall business strategy.

For SMEs with limited budgets, a clear plan helps maximize impact and differentiate your brand, ensuring you stand out and attract loyal customers. Without a marketing plan, your business risk wasting resources on unfocused activities that don’t drive results.

This week, you’ll build a simple, effective marketing plan tailored to your business and budget. With a clear plan, you’ll know exactly how to reach your customers and turn interest into sales.

Week 5: Get Customers Online Through Paid Ads 

Imagine reaching thousands of potential customers with just a few clicks! Learn how to run online ads that bring in your first paying clients fast.

Online Ads are a powerful, cost-effective tool for customer acquisition, offering precise targeting, scalability, and real-time analytics. Learning how to use Facebook Ads will enable you to quickly reach your ideal customers, test your value propositions, and generate early revenue.

This practical skill will be the first step in building a predictable sales pipeline and validating marketing strategies before you fully scale it up and big.

Week 6: Build a Sales System That Turns Every Opportunity Into Huge Revenue

Awareness, traffic, leads and all those marketing stuff are not enough!

Statistics says, an average customer needs 6-8 touch points (i.e interaction) with you before they decide to purchase. So if you end it at marketing, without a proper sales activity and structure, you have thrown away huge revenue.

Quick test: Think about the last 6 months, how many people showed interest in your offer? How many have you reached out to or talked with in the last 1-2 months?

On the other hand: A customer who have bought from you still has potential to buy more, when last did you keep in touch with your customers for the last 2 years?

It might look tedious to do all this follow up? What do you even say? How do you remember who you have contacted and those you haven’t? How do you know when you are disturbing them or when you are not just following up enough?

Sales don’t have to be stressful or chaotic. Discover how to create a sales structure that works like a well-oiled machine — bringing in consistent leads, engage them, closing deals, and growing your revenue without burning you out.

Week 7: Setting Up a Great Team and Business Operations Structuring

As your business starts to grow, you start to move from a 1 one business down to a 3, 5, 10, 20 man business. This week, we will have activities around how to manage a team and structure your business. From understanding SOP, to staff policies, building a great team culture and more.

Week 8: Long-term growth planning

Sustainable success requires looking beyond immediate wins to plan for long-term growth. This includes identifying new opportunities, innovating, and adapting to market changes. As we start to close out this boot camp, here you will be equipped to set SMART goals for right now, then ambitious goals into the future, track progress, and ensure their business remains resilient and competitive as it scales.

Week 9: Business compliance & Financing

This will be the last week of learning and a business expert within each business area will be invited to lead sessions around each of these topics. 

Monday – Accounting 

Tuesday – Taxation 

Wednesday – Legal 

Thursday – Understanding Business Investment 

Friday – How To Source, Apply & Write Applications for Grant

Week 10: Wrapping Up All Your Documentation & Graduation

Guess what?

You have been upgraded, your vision has been upgraded, and so is your business.

This week, you graduate into doing bigger things in your business!

But before we release you, we ensure you complete Your Business Plan.

Over the last few weeks, through each of the activities per week, you have worked on your

  • Business strategy document
  • Brand strategy document
  • Marketing strategy document
  • Sales structure document
  • Business organogram and team structure
  • Business operations structure
  • Your short term, mid term and long term plan
  • Finance & Accounting
  • etc

So in this week, we work with you to put it all together in a Solid Investor Ready Business Plan, so that when you are ready to find investors, partners, grant funders etc, you have a solid plan to share that you can defend even in your dreams.

 

Why Strategic Business Growth Program Is Crucial To Your Business Success

Gain Freedom In Your Business

Enough of the constant headache in your business, time to put structures that will give you peace of mind

Bring Your Business Dream To Life

A business filled with issues and constant headaches, can’t fulfil it’s potential, it’s time to sort out the issues. 

Stop Leaving Money On The Table

Think about those times you had to let some business deals go, because you were even trying to sort ‘the one wey dey your hand’. Put your business right and make more revenue in your business!

Skillfully Harness The People You Have In Your Business More Effectively

You have people who can achieve more than you are getting them to do, people who can carry the burden of some part of the business, people who can turn things around, but without a working structure, you will keep getting less and less out of them.

Unlock New Revenue Streams

There are typically 10 possible revenue streams from one service area, you have been too occupied with the everyday run around to see it, it’s time to scale up all around.

How The Program Is Structured

What will happen every week in the program

MONDAYS: Previous Week Review

  • Review of last week’s task 
  • Celebrating the business owner with the most impressive submission 
  • Celebrating the results each business owner has gotten so far 
  • Addressing common mistakes everyone seems to be making
  • Answering any other questions

TUESDAYS: Live Class(4 PM WAT)

  •  Every Tuesday is the masterclass day
  • A live masterclass will be held to explain the concept of the week
  • The concept of the week will be thoroughly broken down 
  • Assignments & tasks of the week will be given 

WEDNESDAYS - FRIDAYS: Hands-on Work

  • Assignments & homework given on the Tuesday live class are to be worked
  • Questions you ask about the difficult areas will be answered 
  • This is the time you apply the concept learnt to your own actual business

THURSDAYS: Live Q&A

  • Sometimes chats are not enough to answer your questions 
  • Here a call will be set up where you can join in and ask questions about what you are working on in your business for the week 

SATURDAYS: Weekly Task Submission

  • Saturday is when you submit your hands-on assignment for the week
  • This will be submitted individually 
  • This also allows experts to review what you have come up with 
  • Also, get direct feedback sent to you

And Some Bonuses

  • This class will be recorded, and if you are not able to make the live class, you can tune in to the recording any any convenient time.
  • Life time access to the recording to allow you come back to the learning at a later time.
  • Access to a Whatsapp group where all round business support will be provided all through the duration of the program.
  • Access to templates and guides to make implementation of the concept easy.

Admission Process

Digest all the information about the program and fill out the application form below.

It’s a short form to fill out, the application is totally free.

01

We will review and get back to you with a short evaluation to see if you are fit for this program.

We are very particular about people joining this program being the exact types of business owners that are ready to put in the work and transform their business or business idea

02

Get an admission to the program

We will send you an acceptance letter and an offer to the program.

03

You pay your acceptance fee and receive the preparatory pack

You pay an acceptance fee of NGN5,000 / $5 and receive the acceptance pack.

04

You pay your tuition fee and get ready for transformation!

Tuition fee is NGN200,000 / $200.

This covers:

  • Payment for all training sessions
  • Payment for experts who would review each of your weekly activities submission
  • A certificate of attendance
  • Access to close community of businesses owners across different countries
  • A spotlight of your business to our network of partners and investors

Extra note:

  • Instalment payment option can be discussed with the programs team
  • Partial scholarship will be offered to business owners who have a convincing case that they need a partial scholarship to be able to afford this program

05

Application Form

FAQ’s

Is this program right for me if my business is still new/small?

Absolutely! This program is valuable at any stage of your business journey. Whether you’re just starting out or looking to take your existing business to the next level, our program can equip you with the tools and strategies needed to achieve clarity, efficiency, and growth.

What is the format of the program? Will it be online, in-person, or a hybrid?

The program is delivered in an online format, allowing participants to learn from any location. This ensures maximum convenience and accessibility.

How can I be sure this program will work for my business?

 Our program is based on proven methodologies and has a track record of success with businesses of various sizes and industries. Our focus on practical implementation and feedback sets us apart. .

What kind of support will I receive?

You’ll have access to expert facilitators, and a community of like-minded participants. We offer coaching, Q&A sessions, to ensure your success.

How much time is required for the program?

We estimate that participants will need to dedicate approximately 7-10 hours per week to the program, including attending live sessions, completing assignments, and engaging in discussions.

What if I can't attend a live session?

We understand that unexpected events may arise. While we encourage attendance at live sessions, we provide recordings of each session for those who cannot attend. 

For Partners & Sponsors

Please email hello@tocadvisory.com