- Cohort 1 registration is on-going
- Registration closes 13th September, 2024
- Classes starts 16th September, 2024
Business Transformation Program
Structure Your Business for Growth, Gain Clarity, and Direction in 10 Weeks
Duration: 10 Weeks
Last Day To Enrol: 13th September, 2024
Graduation Date: 19th October, 2024
Program Start: 16th September, 2024
Commitment: 5 - 7 hours / week, Fully Online
- Feeling overwhelmed?
- Struggling to keep up?
- Ready for a change?
Business transformation is the answer.
Think of it as giving your business a complete makeover, from the way you operate to how you reach customers. It’s about making your business more efficient, profitable, and ready to face the future.
Essentially, business transformation is about taking your business from where it is to where you want it to be.
Why You Should Enrol For This Program
This program is perfect for you if:
- You are an entrepreneur looking to scale your business or idea
- You are looking to build a proper business around your idea, skill, side hustle or your current hobby
- You are ready to increase your revenue
- You are ready to get your business to grow its customer base
- You are ready to do business right
- You are looking to grow your customer base and revenue for your business
- You are looking for growth opportunities for your business
- You need expert guidance on how to grow and scale your business
Here’s What You’d be Learning at The OPEN FOR BUSINESS Growth Academy
Week 1: Fixing Your Initial Sales Issues
Coming in for this 10-Week Business Growth Academy means, you might start seeing results until the middle or after the program, so in this week 1, solve the initial challenges your business have with making sales. You will learn:
- Strategies different types of businesses are using to drive sales in this age and time
- A list of strategies that won’t cost you a dime but assures sales
- Pairing with other people in the program you can team up with for quick sales
Week 2: Business planning and strategy development
Activities will be around understanding business strategy, building a business plan and also some lessons around knowing what sector of the market to focus on.
Week 3: Business positioning and branding
Activities will be around understanding business positioning and branding. Understanding how to look and appeal to the customers you have decided to create value for.
Week 4: Pricing and value creation
Activities will be around understanding how to price your product or service appropriately putting into consideration all the production costs. There would also be activities around other channels of your business that can generate revenue apart from the product or service you currently run.
Week 5: Marketing & Sales: `Creating a marketing plan
Activities will centre around bringing all the work done around understanding your customer, but now to create a plan to market to them. We will touch on organic marketing channels (social media, email, partnership etc) and then paid marketing channels (online ads, radio, TV, newspaper, etc). Each of these channels will be broken down and you will be guided to know which will work mostly for your business.
Week 6: Marketing & Sales: `Running a paid marketing to drive leads
While social media and other organic marketing might take a while (i.e. you don’t start posting today and expect inquiries or sales today), paid ads are the quickest way of getting in front of your potential customer. This week, we will talk extensively about paid ads and then run some test marketing ads for your business, with the goal that by the end of the week, you will have actual customer inquiries.
Week 7: Marketing & Sales: `Leads Management, Closing & Sales
Most business owners put so much effort into acquiring leads (i.e customer inquiries), then when those inquiries come, they either don’t follow up enough, or they even forget those that have requested a service or product from them. This week, we will have activities around managing your leads, starting from the leads we got last week.
Week 8: Team management & business structuring
As your business starts to grow, you start to move from a 1 one business down to a 3, 5, 10, 20 man business. This week, we will have activities around how to manage a team and structure your business. From understanding SOP, to staff policies, building a great team culture and more.
Week 9: Long-term growth planning
As we start to close out this boot camp, this week’s activity will be centred around planning for your long-term business growth. 1 year from now, 2 years from now, 3 years from now and even further. Here we will talk about possible expansion plans, capital and investment you might need into the business etc.
Week 10: Business compliance & Financing
This will be the last week of learning and a business expert within each business area will be invited to lead sessions around each of these topics.
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- Monday – Accounting
- Tuesday – Taxation
- Wednesday – Legal
- Thursday – Understanding Business Investment
- Friday – How To Source, Apply & Write Applications for Grant
Close Out: Graduation Week
1 Week of Support, Reviewing any take-home assignment repeated, wrapping it up, sharing success stories, networking and collaborating with other program colleagues, graduation, certificates and awards.
How The Program Is Structured
And Some Bonuses
- This class will be recorded, and if you are not able to make the live class, you can tune in to the recording any any convenient time.
- Life time access to the recording to allow you come back to the learning at a later time.
- Access to a Whatsapp group where all round business support will be provided all through the duration of the program.
- Access to templates and guides to make implementation of the concept easy.
Who Is Oluwamayowa Oshidero?
I’m a Strategy Consultant & Growth Analyst renowned for my unique & resourceful ability to strategically use global data-driven approaches and best practices to blend growth strategies with unique, innovative implementation approaches to deliver an outstanding result.
I have experience doing various contract work for brands like BBC Connected Studio UK, Emirates Holiday Nigeria, Sunway Estate, SmartFarm, Lifemate Furniture, VelocityNG, Tristate Hospital, University of Lagos, Seed of Life Schools, and many more.
I actively deliver training and masterclasses; I have done that for brands like Google Digital Skills Program, Facebook, She Leads Africa, Social Media Week Lagos, NYSC SAED, Wennovation Hub, United Nations SME Intervention program, EZGrowthSchool, and many more.
I am the CEO of Equilibrium Zone, a company building systems and infrastructure required to scale startups and SMEs that are creating solutions for an economically balanced world.
My works have been featured by Google Africa, Tribune Newspaper, BusinessDayNg, Mauvelli, and more.
In The News
Past Engagements & Speaking Events
Book A Seat
Early Bird Discount: Pay N60,000 when you enrol before July 31st, 2024.
At check out, use coupon code: OFBJ24EB
Pay Once
FAQ’s
Is this program right for me if my business is still new/small?
Absolutely! Business transformation is valuable at any stage of your business journey. Whether you’re just starting out or looking to take your existing business to the next level, our program can equip you with the tools and strategies needed to achieve clarity, efficiency, and growth.
What is the format of the program? Will it be online, in-person, or a hybrid?
The program is delivered in an online format, allowing participants to learn from any location. This ensures maximum convenience and accessibility.
How can I be sure this program will work for my business?
Our program is based on proven methodologies and has a track record of success with businesses of various sizes and industries. Our focus on practical implementation and feedback sets us apart. .
What kind of support will I receive?
You’ll have access to expert facilitators, and a community of like-minded participants. We offer coaching, Q&A sessions, to ensure your success.
How much time is required for the program?
We estimate that participants will need to dedicate approximately 7-10 hours per week to the program, including attending live sessions, completing assignments, and engaging in discussions.
What is the investment for the program?
We offer flexible payment options to accommodate different budgets, with a 40% discount for early birds. Total investment is N100,000 |$200 |GH₵1,000 | KSh9,000 | R1,300
What if I can't attend a live session?
We understand that unexpected events may arise. While we encourage attendance at live sessions, we provide recordings of each session for those who cannot attend.
For Partners & Sponsors
Please email hello@tocadvisory.com